Resources

=Resources=

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During the research phase for the screencast, I discovered quite a few excellent resources on web analytics and google analytics and am including them below for your reference. In addition, in June, 2007, I attended the [|NTEN Webinar with Avinash Kaushik] and I took extensive notes on the types of questions asked and resources mentioned and have compiled them below. If you find a useful resource, please tag it with "[|npanalytics]" or share it on the [|NTEN Affinity - NpAnalytics].


 * Blogs, Wikis, Web Sites, and Books**

[|WikiWebanalytics] provides an editable online resource for web analytics professionals and people wanting to know more about web analytics [|Occam's Razor] by Avanish Kaushik, Web Analytics Guru [|Web Analytics: An Hour A Day] by Avanish Kaushik [|Actionable Web Analytics] by Jason Burby and Shane Achtison [|Web Analytics Demystified] by Eric Peterson [|LunaMetrics Blog] by Robbin Steiff

Complete [|book list] Complete [|blog list]


 * Primers**
 * [|Web Site Traffic Analytics and User Experience] by Fran Diamond.
 * Laura Quinn, Idealware - [|A Few Good Analytics Tools]
 * Lifehacker: [|Learn about your web site with google analytics]
 * [|Web Analytics], An Introduction
 * [|Defining Web Analytics] by Neil Mason
 * [|Web Analytics Association]
 * [|Web Analytics Wikipedia Page]
 * [|Key Performance Indicators] are numbers designed to succinctly and parsimoniously convey as much information is needed to drive action
 * Nicole Gustas has written a very [|detailed step-by-step tutorial].


 * Web Analytics and Organizational Culture**


 * [|How to Start A Web Analytics Program], An Interview with Avanish Kaushik by Jeremiah Owyang, Web Strategy Show
 * [|Web Analytics Workshops for Executives] (geared for corporations, but useful information. [|More] on Avanish Kaushik's blog)
 * [|Business Intelligence Isn't A Technical Problem, It's A Social Problem>]Presentation Slides [|here]


 * Using the Information To Make Improvements**
 * Case Study: [|Laura Whitehead and South Hams CVS]
 * [|Notes from a session] with Dave Amos, Idealist and Avinash Kaushik
 * [|The Web Analytics Process] by Bruce McClay
 * [|Eric Peterson, Web Analytics Guru on Measurement, Engagement and Attention], An Interview by Jeremiah Owyang, Web Strategy Show (Check out Eric's [|blog and web site] for more information)
 * The Web Analytics Business Process: Making the Case for a Process-Driven Approach to Web Site Measurement
 * [|Web Analytics Demystified White Paper]


 * Web Analytics Visualization**


 * [|Toolbox from Mashable]


 * A Few Good Reports**


 * [|What does Google Analytics and A NYC Taxi Cab Have In Common?]
 * [|How to Use Analytics Reports]


 * Google Analytics**


 * [|The Official Google Analytics Blog]
 * [|The Unofficial Google Analytics Blog]
 * [|Introductory Produce Tour and Set Up Flash Movie] (best place to start if you're a noob)
 * [|Understanding Google Analytics Graphs and Pie Charts]
 * [|Five Things To Do First in the New Interface] by Avinash Kaushik
 * [|27 Features] that makes Google Analytics best of the breed


 * Set up Stuff**

[|How To Exclude Your Internal Traffic] [|Video] - start at minute 2:03 [|Filtering Your Data] [|Google Analytics Shortcuts]


 * Advanced Topics**

[|How to Track Anything in Google Analytics] [|Conversion University]

[|Advanced Use of Google Analytics New Interface]

[|Tracking 404 pages]

[|Track clickthroughs and landing page performance from your messaging campaigns] through Google Analytics. With a little export-to-spreadsheet trickery, you can also [|do some pretty cool tracking of your blog posts]. Ian Lurie has produced [|a series of videos on Google Analytics],

This is a more advanced technique. If you want to go deeper in understanding how to set up and use goal tracking, use these resources:
 * Goals: Setting Up and Tracking**

Seth's Blog: [|How To Misuse Google Analytics] Google Analytics Documentation: [|How To Set Up Goals] Google Analytics Documentation: [|Complete Instructions] for Goals, Path, and Funnel

Unofficial Google Analytics Blog [|How to Set Up Goals] [|How To Monetize Goals] [|Match Types for Setting Up Goals]

[|Video Tutorial: How To Set Up Goals] [|Video Tutorial: Looking at the Data]

Avinash Kaushik, [|Path Analysis - A Waste of Time?]

Wordpress [|plugin] that adds an onClick event to the links.
 * Tracking off site links**